Source | Fashion United
Champion Athleticwear company has become the latest brand to dive into the world of digital fashion.
In partnership with Tafi, a 3D digital avatar company, Champion has launched its spring/summer collection through the use of NFTs (non-fungible tokens), meaning each piece is unique and has its own value. The collection is also available on Samsung phones AR emoji platform.
The new digital spring collection includes sneakers, sweatshirts, t-shirts, joggers, exclusive Champion artwork, and limited edition avatars decked out in Champion apparel. The collection will also be available through the Samsung Galaxy store.