Global fashion brands reportedly considering NFT foray

Source | Crypto Briefing

Major brands like Gucci are mulling whether to create non-fungible tokens based on their wares

Fashion giants may be the next globally recognized brands to enter the expanding NFT metaverse. According to Vogue Business, several premium fashion houses are moving closer to releasing their own non-fungible tokens.

The move follows the emerging trend of creating digital twins of products and services in the lifestyle and entertainment markets, such as art pieces, music, pop culture merchandise, among others.

Fashion NFTs for gaming and virtual reality is already a thing, with several companies creating digital clothing items for use in both metaverses. Earlier in the year, Enjin partnered with augmented reality platform MetaverseMe to deploy fashion NFTs for digital avatars on the latter’s platform.

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