Iconic Fashion Photographer’s Lifetime Catalog Finds Blockchain Home

Source | BeinCrypto

Karl Lagerfeld, the former creative director of both Chanel and Fendi, and an accomplished fashion photographer, will have his 120,000-plus image catalogs moved to the blockchain.

The fashion mogul’s confidant and similarly prolific Chanel artistic director, Eric Pfrunder, came into Lagerfeld’s vast image collection after the latter’s death in 2019. Pfrunder didn’t take a standard approach when handling his newfound assets, such as an auction or gallery showing. Instead, he turned to the Lukso blockchain to store the photo collection. 

Eric Pfrunder | NFT

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