Collectible Karl Lagerfeld NFT Up For Grabs
Surfing on the success of its first two digital collectibles, the brand is launching a third one dressed in its new “Karl by Karl” unisex capsule. When the Karl Lagerfeld brand released its inaugural NFTs on September 10 to mark its late founder’s birthday, the virtual figurines sold out immediately. It’s no surprise the brand is doing it again, this time with a piece from “Karl by Karl,” a gender-neutral capsule inspired by the late designer’s impeccable personal style. A houndstooth crombie coat is worn over a white shirt and jeans with the designer’s profile printed on them in the third variation, which will be available for 77 euros in an edition of 300.
A stylised KL pattern, one of the label’s newest signatures, is featured as a pin on the figurine’s tie, while mask-like spectacles with red temples wrap around its face. This edition of the virtual Karl Lagerfeld NFT will be available on digital fashion marketplace The Dematerialised starting today at 3 p.m. CET under the same rules as previous versions.