NBA Adoption of Digital Assets Grows – Bitcoin Salaries and NFTs

Source | Securities

Blockchain has taken the NBA by storm.  For years now, there have been teams selling in-arena merchandise for Bitcoin and various other cryptocurrencies.  The past few weeks have highlighted a maturation of this longstanding interest in digital assets, as seen through endeavours such as ‘NBA Top Shots’, Bitcoin salaries, and more.

Employee Salaries

In the NBA, the Sacramento Kings arguably lead the way in Bitcoin adoption.  The team just saw its CEO, Vivek Ranadivé, announce that moving forward, anyone within the organization would be given the option to receive their salaries in Bitcoin.

Not only is this capability a first within the NBA, but there is flexibility behind the offering.  This is not an ‘all-or-nothing’ choice to be made by employees of the franchise – rather, employees can choose to have a certain percentage of their salaries paid out in BTC.


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