Paul “Lamborghini” Kell made the news in 2018 when he paid $US38,000 for a digital artwork that anyone could already view or download.
This week, he sold the same artwork — a depiction of Homer Simpson combined with internet meme Pepe the Frog — for $US320,000.
It’s an example of the surging demand for digital artworks called NFTs, which are selling for thousands, even millions of dollars. But why would anyone pay for online artwork they can already get for free? The answer goes to the heart of this emerging digital economy, and opens up new avenues for artists to (finally) make more money for their work.