Virtual Sneaker Pioneers RTFKT Purchased by Nike
Nike has acquired RTFKT, a non-fungible token (NFT) firm that creates digital footwear in the “metaverse.” According to Nike, the partnership aims to establish Nike’s creative footprint in the virtual world.
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” Nike CEO John Donahoe states in company press release.
RTFKT is a digital asset creation firm that specialises in virtual collectibles. In the year 2020, it was founded. According to news sources, the company “combines the latest in game engines, NFT, blockchain authentication, and augmented reality with manufacturing capabilities to make one-of-a-kind footwear and digital artefacts.”
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