Source | Decrypt
The iconic lifestyle brand teams with Nifty Gateway, starting with new artwork while teasing releases of classic magazine imagery
Iconic lifestyle and entertainment magazine brand Playboy announced today that it will launch digital collectibles in the form of blockchain-based non-fungible tokens (NFTs), via a partnership with the Winklevoss-owned NFT marketplace Nifty Gateway.
Playboy—which ceased regular print publication in 2020—plans to tap into its 67-year archive of classic photography and artwork, as well as collaborate with modern artists on fresh creations to sell as crypto collectibles. The brand also intends to offer grants to “support emerging and underrepresented artists entering the NFT art community,” according to a release.