Source | Forbes
The Industrial Revolution increased the supply of consumer goods which then required mass marketing to drive consumer demand. Today, household spending accounts for 70% of the U.S. economy. Advertising has played a fundamental role in the creation of the consumer economy.
Many of the world’s most recognized brands have been built on the back of TV advertising. Back then, attention was easy to capture. Before the internet—namely social media—fragmented our attention. In a world flooded with choice, attention becomes the most valuable commodity. This was the attention economy. And now comes the creator economy: a new model where creators can directly make money from their audience.