UFC Takes the Fight to NFTs, Reportedly Plans Its Own Cryptoasset

Source | Crypto News

The Ultimate Fighting Championship (UFC) could soon become another league to start selling non-fungible tokens (NFTs) and launch a new cryptocurrency. The mixed martial arts (MMA) organization’s parent company Zuffa has reportedly filed several new trademark applications signalling its intent to jump on the trend.

Josh Gerben, Founder of trademark law firm Gerben Intellectual Property, recently tweeted that the UFC has submitted a number of filings to the US Patent and Trademark Office (USPTO). The filings suggest the league is planning to roll-out an app allowing users to manage cryptocurrency and NFTs, as well as a new UFC-branded cryptocurrency.

Royce Gracie
Royce Gracie | UFC FOUNDER

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